|The internet is a powerful tool, don't be fooled by it
||[Jan. 19th, 2008|09:15 pm]
First off, thanx so much for the kind & generous person who gave me some paid months on LJ. I know I've been bad at posting here, but really, its been insanely busy. Hope you understand.|
So, how about that Cloverfield? I thought the Blair Witch was already a been there done that next to the old 1970's "bigfoot" footages- then again, maybe I've just existed waaay too long to be that impressed by anything Hollywood tries to "wow" at us lately. Not to say Cloverfield was a "bad" film, it has entertainment...value...had some ...moments.... in parts, however, to be fair, I did enter the movie house w/ low expectations and a very open-mind. I've been busy with the musings so I pretty much missed the internet buzz that somehow "justifies" this movie. But, it seems to me, this whole internet viral ad campaign only serves to hype up a mediocre film and save on the budget while it lures in a curious audience. In other words, its an experimental film w/ experimental marketing. Well, kudos on another Hollywood gimmick. After sitting through 84 mins of a hipster party gone sour, near constant clamour , and epileptic cam-cord spasms (wait, there was a few shots of monsters in here too, right?), it becomes glaringly obviously, the real entertainment was the anticipation of this film. So, yeah, there was an online buzz manipulated by the various websites offering glimpses and revelations of what this "monster" was going to look like. So much of a hype that when you DO finally get to see the monster its like a false orgasm. Wait. That's it?
::long awkward pause::
Conclusion: I think J.J. Abrams needs to understand that the Godzilla franchise is uniquely Japan's pop culture first (the world's second)- that markets primarily to children and those nostalgic of their childhood. Godzilla has earned endearment because its sincere, not serious and certainly not because its a kitchy teen slasher flick.
ps> Why is the monster even called "Cloverfield"?
pps> SB5 updates soon